Velour Music Group is a streamlined artist management company and record label. Its diverse roster features artists representing a wide range of genres, originating in funk/soul and now including singer/songwriters and cutting edge electronic musicians. From its Brooklyn office, Velour provides a central location for our artists’ day-to-day management needs, including tour logistics and support, social media management, digital marketing and promotion, and much more.
Jeff Krasno attended Hotchkiss and received his BA in 1993 from Columbia University. After three years of working for RCA Records, Jeff co-founded Velour Music Group, a record label and artist management company with best friend, Sean Hoess. Jeff has focused on signing and developing talent for the company as well as cultivating new business models and growth opportunities. He has served as the manager for Soulive, Kaki King, Sonya Kitchell, Dar Williams, Raul Midon, and Meshell Ndegeocello, among others. In 2005, he co-produced Sonya Kitchell's "Words Came Back to Me" and engineered one of the first indie label deals with Starbucks Entertainment for its release. In 2002, Schuyler, Jeff's wife, opened Kula Yoga Project in Tribeca and began leading yoga retreats around the world. Inspired by the yoga community, Jeff created the concept for Wanderlust - an event combining music festival with large-scale yoga retreat. Now in its fourth year, Wanderlust has become the largest series of yoga events in the world. This past fall, Jeff & Schuyler opened another Kula studio in Williamsburg, Brooklyn close to Velour/Wanderlust HQ.
Sean Hoess received his B.A. in 1992 from Columbia College and, in what seems like a different lifetime, a law degree from Columbia Law in 1997. Following two years practicing law in the trenches of Skadden, Arps, Hoess co-founded Velour Music Group with his ex-college roommate (and banjo pickin' ex-bandmate) Jeff Krasno in April, 1999. At Velour, Hoess acts as the COO of the combined company, developing and implementing marketing strategies and shepherding recording projects from concept to sale. Hoess also manages several clients and doubles as the head of business & legal affairs and has been responsible for negotiating the majority of the company's key deals, both for Velour itself and on behalf of its managed artists. In 2008, Hoess and Krasno founded the Wanderlust Festival, an innovative event combining world-class yoga instruction with a boutique music festival, all set in beautiful mountain resort locations. The event has grown rapidly since its 2009 launch, and in 2012, Velour will produce four full scale Wanderlust events as well as a number of large-scale hotel and outdoor events. With its rapid expansion, Wanderlust is now unquestionably the largest multi-day yoga event in the world, and is positioned to expand into complementary businesses including yoga studios, audio, recorded media, and apparel. Hoess' yoga practice, unfortunately, is growing far more slowly than Wanderlust.
Morgan's entrance into the management side of the industry came by signing producer and drummer Adam Deitch in 2005. As a member of the Velour team, Morgan took on artist and label product management duties for Soulive, Lettuce, The Cat Empire, Eric Krasno, Fyre Dept, Kaki King and Raul Midón among others. He now manages the careers of Break Science, Raul Midon, Kaki King, Gramatik, Nigel Hall, Sub Swara and Adam Deitch. While attending the University of Colorado in 2000, Morgan began contributing to the Telluride Jazz Celebration, becoming the associate producer in 2001, a position he has maintained throughout his career. His experience in events expands to the Telluride Blues and Brews Festival, the Telluride Film Festival, Wanderlust Festival and the most recent, Royal Family Affair. Morgan has held a wide array of positions including producer, talent buyer, production manager and tour manager.
Marketing & Artist Brand Manager / Assistant Artist Management
James is an avid music fan and guitarist who has dedicated his life to maturing the careers and brands of artists. Hailing from Birmingham, AL, he got his start in the industry working with venues, bands, and labels in The Magic City before moving to New York City to pursue his MA in Music Business at New York University. James resides on the music side of Velour. He provides management assistance with Velour's client roster & helps customize many of the artists' digital marketing and social media campaigns.
Event Coordinator / Label Coordinator
While providing support for the office's daily functionality, Dana contributes a wide range of things to Velour's events and artist management responsibilities. She coordinates the merchandise for Wanderlust and Royal family, as well as street team marketing for both. Outside the office, Dana takes advantage of the lively music scene in New York and sneaks off to the coast whenever a window opens.
Andrea moved from the sunny deserts of the California Valley to the thriving metropolis of New York in 2007. Andrea comes to Velour with over 10 years of office management and accounting administration experience. She is responsible for managing payroll, accounts payable and accounts receivable. Her creative outlets include playing Son Jarocho music, yoga and Mexica (Aztec) dance. Through working at Velour she has combined her passion for business, yoga and music.
Wanderlust Director of Partnerships & Special Projects
Jodi Blea joined the Wanderlust team in early 2011. Jodi brings 15 years of experience in marketing, events and brand strategy to lead Wanderlust's Partnerships and Special Projects. Jodi's tenure as National Promotion Director at WIRED Magazine from '06 - '10, led her to create her own experiential marketing agency, The Strategyshop, whose clients include The New York City Wine & Food Festival, Flavorpill, and Russell Simmons. In 2011, Jodi produced Wanderlust's 'Yoga In the City' events in seven markets, Wanderlust's boutique events at The Standard Miami and The Cosmopolitan of Las Vegas, and developed Wanderlust's Food & Wine programming. Jodi practices yoga and lives with her husband and son in Prospect Heights, Brooklyn.
Wanderlust Festival Sponsorship Manager
As the sponsorship manager at Wanderlust Festival, Lydia has been lucky to work with some truly noble and wonderful companies in the magical world of eco-yoga-conscious-delicious-friendly-creative-mindful brands. She is super pumped to be entering her third festival planning season with Wanderlust and looks forward to all the triangle poses, sing alongs, sips of wine, breaths of mountain air, and (what she's best known for) epic dance offs that await in Vermont, Colorado and California next summer at Wanderlust!
Liza has over ten years of experience in large-scale event production, rocking leadership positions with such prestigious events as Green Festivals, the Susan G. Komen 3-Day for the Cure, UN World Environment Day, and Craigslist Foundation's Boot Camp. As Wanderlust Festival's Event Producer, Liza manages many of the behind-the-scenes details including lodging, vendors, camping, outdoor activities, art installations, and various outlandish miscellany. Liza has lived by the ocean, in the mountains, and on the road, but Brooklyn is the first place she's called home in years. If she wasn't such a city-girl, Liza would be in a barn somewhere with Alice and Arlo. Or on the Belafonte, but that’s another lifetime.
Art Director / Designer
Abbey grew up in Dallas, Texas, and now proudly calls Brooklyn home. She was the little kid who beat you in all of the grocery store coloring contests. Her early love for all things creative eventually lead her to study graphic design and illustration at the Art Institute of Pittsburgh. She was instantly drawn to the energy of New York City after a short day trip, and relocated here shortly after completing her Bachelor's degree in 2007. She got her start at Vincent Partners Marking & Public Relations, designing for a wide variety of clients including: The Sonoma Valley Film Festival, The Dominican International Film Festival, Cablevision/Optimum, Hanes, and Salem Baking Co. Her huge passion for music kicked in, and she then moved on to freelancing, creating concert posters for The Glasslands Gallery and PopGun Booking. She also experimented with booking shows of her own around Brooklyn and at South by Southwest under the name Golden Ratio Presents. In January 2011, she found a very happy home designing for Velour and the Wanderlust festivals - her job here combines the best of all of her loves - art, music, yoga, and travel!
Wanderlust Festival Community Relations Manager
Rachel is responsible for building relationships with yoga studio communities and connecting them to the Wanderlust experience. Much of her time is also spent contributing to a larger picture, conducting marketing research and expanding the festival's consumer reach. At the festivals, you can find Rachel in the customer service office, assisting yogis with class scheduling and general information needs. As a previous intern at Velour/Wanderlust Rachel is now an employee with two others from her alma mater.